How big a difference does gamification have to make to be of value to an organisation?
When I first started, I used to see some staggering statistics of how gamification had improved a process. 200% increase in productivity, 300% more users registered and so on. The issue was, when you asked who to see the real data, it was much less impressive. Sample groups would be 7 0r 8 people. The 300% increase could just have been 3 people registering compared to 0 people the week before!
However, many did not ask those questions, they just saw the big numbers and had unrealistic expectations of what gamification could deliver – expectations that some companies were happy to perpetuate to their own gain. The issue with this was obvious to the rest, if the expectation was that high and we honest few knew full well it could not realistically be delivered upon, people would lose faith in gamification – which is what happened.
