Gamification

Gamification The Next Generation: Introduce, Engage, Retain

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Gamification Gamification The Next Generation Introduce Engage Retain

The stages of brand engagement

I have been thinking about the stages that a person goes through when becoming “involved” with brands or any system that is being gamified. I may be wrong, there may be more too it. However, as I see it there are three distinct phases. Introduction to the brand (or whatever). Engagement with the brand. Finally retention / loyalty to the brand.

Within gamification, many people talk about the introduction phase, as I see it. Rewards, badges, points and the like. These all help introduce people to the gamified system. For a short period of time, rewards can entertain people and introduce them to certain concepts to do with the brand. We know that this works, but has a short shelf-life if used in solitude. However when trying to nurture brand loyalty, you are not interested in short periods of time. Read More ...

Monopoly: A Fun Example of Gamification

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204588 1983 Monopoly A Fun Example of Gamification

This is a post that I originally wrote for EnGaming – Repoduced with kind permission (go check them out!!)

Time for some fun

Every now and again I like to just write something for fun. After writing lots and lots of gamification articles, I got to thinking of fun / daft examples. People often quote video game references when talking about gamification. However, it was when I saw Jon Guerrera talking at GSummit (via On-Demand I might add) about using Post-It notes to gamify his life, I was reminded a more low tech example I had mentioned in the past. Monopoly. Read More ...

GSummit,Bubbles, Badges and the Future

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1381916 89731304 GSummit Bubbles Badges and the Future

I have been catching up on the events of GSummit over the weekend. I was very heartened to hear so many people talking about moving beyond badges and xp systems. They were looking for the next phase of engagement. You just need to look at FourSquare recently ditching its gamified elements to see that we are hitting the first big dip in user interest in this kind of thing.

However, there were still quite a few talking about promoting engagement with the use of simple badging / xp systems. I must admit, at first I was a little confused. Then I realised that I was totally missing the context that these ideas were being discussed in. Read More ...

Rewarding Failure – Can It Work In Gamification?

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914483 54526013 Rewarding Failure 8211 Can It Work In Gamification

In a lot of posts, I talk about rewards. My last post discussed the potential dangers of extrinsic rewards when used to try to motivate intrinsic behaviour. So I imagine that most of you think that rewarding failure is a bit of a no brainer. No way. Why would anyone reward anyone for failure?

Banks Do It

A good example this kind of reward can be seen in bonus culture. Think of all of the bankers who were blamed for the recent collapses. Many were quoted as being shocked at the idea that they may not get their bonuses. Bonuses in the banking business are expected. They are used to ensure that people stay in their role. The fact that they failed horribly is irrelevant. They were still rewarded for failure. If that is the case, how do you motivate success? Read More ...

Thanks, a little housekeeping and other stuff.

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Gamification Thanks a little housekeeping and other stuff

Hello all. First of all, thank you so much for making this blog (and its syndication’s) way more successful than I had ever imagined! I would never have thought that people would be interested in what I have to say, so thank you.

This is all a big learning adventure for me, one that I am enjoying greatly. It has also opened up some amazing opportunities!

Facebook

A little house keeping. I have started a Facebook Page about gamification – Gamification World

The idea is to post my blogs up there, but also for it to collect articles I like and tweets I have seen that I think may be interesting to all those of you who love a bit of Gamification. Head over and Like the page if you could 🙂 Read More ...