Gamification

Where Does Your Loyalty Lie?

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Turner loyalty Where Does Your Loyalty Lie

I recently wrote a blog for the poor people who employ me, all about the future of loyalty. It got me thinking about the nature of loyalty, something I have not really thought about since my 2015 talk at GWC.

Rather than looking into the future though, my thoughts turned to where do people’s loyalties lie. More specifically, are they loyal to your company or to your loyalty card?

If I look at two loyalty programs, you may see what I am getting at. The two are Nectar and Tesco.

Tesco Loyalty Card Read More ...

Why Netflix Patches Was a Hard No from Me as Parent and Gamification Expert

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Face palm Why Netflix Patches Was a Hard No from Me as Parent and Gamification Expert

Recently an article in Variety brought a lot of unwanted attention to gamification. The article was titled “Netflix Is Testing Patches to Gamify Bingeing for Kids”

Reading this, my heart sank, a feeling that just got worse as I read the article. To summarise, Netflix was trialing a system that would award children patches or badges for watching TV shows. Completed “A Series of Unfortunate Events”? have a badge…

Netflix told Variety

“We are testing a new feature on select kids titles that introduces collectible items for a more interactive experience, adding an element of fun and providing kids something to talk about and share around the titles they love. We learn by testing and this feature may or may not become part of the Netflix experience.” Read More ...

How do I design a business gamification to make it fun for users or employees?

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Work is Fun How do I design a business gamification to make it fun for users or employees

Question

How do I design a business gamification to make it fun for users or employees?

This is a question that comes up a lot in my world. In this case, what follows is my answer on Quora when I saw this. It repeats some of the stuff I have said here before, but I think a little more concisely as I had to write it on my phone!!!

My Answer

I would want a lot more information.

First, What is the goal? The goal isn’t fun, it will be something like productivity increase or training compliance.

Once you really know the goal, explore why it isn’t already happening. Understand who the potential users are and what is stopping them doing the things you want them engaged with. Read More ...

What is Your Least Favorite Gamification Element?

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Stuck in a rut What is Your Least Favorite Gamification Element

I often get asked what my favorite gamification element or elements are, but no one ever asks what ones I dislike!

So I thought I would ask you guys the question and offer my own answer.

Leaderboards

That’s right, one of the mainstays of gamification, leaderboards are my least favorite element in gamification.

Don’t get me wrong, they have their place and when used well they can be a great asset to a gamified system. The problem is, they are so infrequently used well and normally are there for a “quick fix”. Read More ...

Should I Start Defining the Game Elements Now?

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Shoe horn Should I Start Defining the Game Elements Now

When you get going with gamification, it can be really really exciting. You are creating engaging solution using game elements and ideas, how cool is that??

But when do you start to define what elements, mechanics, game design ideas and so on?

It is really tempting to do it after the very first conversation with a client. They have told you what they want and you have an idea. A few mechanics here, a narrative and bingo – you have the solution.

But whoa there, do you really have the solution? What was the problem you where trying to solve? The client told you what they wanted, but did you discover what they needed? Read More ...