Is Gamification Dead?

Screenshot 20190223 000824 Chrome Is Gamification Dead

As a quick break from my Introduction to Gamification series, I wanted to ask a serious question. Is gamification dead?

It is a tough question for someone who lives and breathes gamification to consider, as the answer could be problematic!

If we look at the hype that surrounded gamification, it would be easy to assume that it never really lived up to its promise! However, what was it promising?

Gamification, no matter how you personally refer to it, lives by one simple rule. It is not about making games. It is using lessons and elements from games in places where there are not games. If you make a game, you have done that, made a game. In a business context it would be a serious game, it education it would be an educational game. If you gamify something then you have made a gamified something, not a game. That’s why they are different terms. Read More ...

The Importance of Definitions (and Why They Don’t Matter)

The Digger and the Sports Car The Importance of Definitions and Why They Don 8217 t Matter

Yep, paradoxical title alert!

Recently I got into a very interesting debate on LinkedIn about the definition of Gamification. Now, I have long had my definition of gamification, one that doesn’t stray too far from the closest thing we have to a “proper” definition.

  • Mine: The use of game design metaphors to create more game-like and engaging experiences.
  • Proper (From Deterding et al): The application of game-design elements and game principles in non-game contexts

Whichever definition you follow or whomsoever you may ask in the industry, 9 times out of 10 you will get something along those lines. The core of most peoples definition revolves around the use of game “bits” to improve things that are not games. What they don’t often say is that it is creating a game. Read More ...

The Number One Mistake in Gamification Design

Error 1536917247 The Number One Mistake in Gamification Design

Ok, so this is going to polarise you guys a little, but MY number one mistake in gamification design, as I personally see it…

Designing the solution that you want rather than what the client needs. Note I am saying what the client needs not what they want

When designing a solution, it is easy to get caught up in how cool and how fun it can be. Then you start to work on great designs that you love. You take them to the client and you start to explain why your idea and design is absolutely the best solution. Soon you are building your personal pet project, rather than actually solving the problems the client had. Read More ...

Why Netflix Patches Was a Hard No from Me as Parent and Gamification Expert

Face palm Why Netflix Patches Was a Hard No from Me as Parent and Gamification Expert

Recently an article in Variety brought a lot of unwanted attention to gamification. The article was titled “Netflix Is Testing Patches to Gamify Bingeing for Kids

Reading this, my heart sank, a feeling that just got worse as I read the article. To summarise, Netflix was trialing a system that would award children patches or badges for watching TV shows. Completed “A Series of Unfortunate Events”? have a badge…

Netflix told Variety

“We are testing a new feature on select kids titles that introduces collectible items for a more interactive experience, adding an element of fun and providing kids something to talk about and share around the titles they love. We learn by testing and this feature may or may not become part of the Netflix experience.” Read More ...

Gamification is not just points and badges

Target Gamification V1 Gamification is not just points and badges

Ok, quick rant, move along if you don’t care about the future of our industry.

I recently read an article, that said the following

… gamification, the concept of points or rewards through the completion of tasks …

It is 2018, gamification has been maturing for several years now and most of the respected leaders in the industry have been trying to dispell this concept for some time now.

So why does it persist?

Because the industry does not speak openly about what it is actually doing. Case studies I am using now are the same ones I was using in 2011. This either means that people are so successful that they don’t want to share the goods, or they are failing so badly they are embarrassed to share. Read More ...