Social Media without the social is just media.

Having a Twitter account or a Facebook page for your company or brand, does not mean you have a Social Media strategy.

Many companies seem to still forget that the key word in Social Media is “social”.

Without customer interaction all you have is media, you may as well just use RSS!

Whilst static feeds on the likes of Twitter have their place (BBC news for instance), if you want to build your brand, you need to engage with your client base or potential client base.

People follow celebrities, not just to find out what they had for breakfast, but because most talk directly to their followers, making them feel closer to their heroes. So it should be with your brand. Read More ...

Google+ circling the drain or a great place to hangout?

For those who don’t yet know, Google+ is Google’s latest entry into the world of social networking. After Wave and Buzz, you have to wonder why – but more on the question why later.

Here are some thoughts based on a few days usage.

The Basics.
Upon registering you are asked to fill in a rather long winded profile. Annoying, but best to get it out of the way at the start I suppose.

Next you enter the site. It is clean and uncluttered. Facebook and Twitter should take note. Uncluttered is nice sometimes! There are a few sections that make up Google+. Read More ...

What is social media to you?

Imagine that social media is a telephone network, but rather than only you and the person you call being able to hear your conversation, every other phone user on the network can choose to listen in and comment.

That is how "generation y" see it. I am talking to my friend over twitter about elearning. I know other people with similar interests on twitter will be scanning the stream for just such a conversation. I am also aware that they may choose to comment. If they do, suddenly I have new contact and a new conduit to information. Read More ...

Stop telling me that Twitter is pointless.

1196217 69655227 e1369641656752 Stop telling me that Twitter is pointless

I am getting very fed up of reading about how I should be using, or should not be using, Twitter.

When Twitter started it posed one simpled question. “What are you doing?”

The answer to this question is often mundane. I am eating my breakfast. This appears to upset a lot of people. They seem to think that Twitter should have some productive value. It should help the world in some way. But why?

What is wrong with something, that on the face of it, is pointless. Just look at Paris Hilton. She has no use what so ever, yet millions of people still tune in to watch her latest reality show. So this may be the latest fad, like Facebook before it and Myspace before that.

But is Twitter really of no use, even when taken at its literal use? Well no. Some people may in fact be interested in me eating my breakfast. And so what? If you are not interested, don’t follow me! Read More ...