Gamified UK - #Gamification Expert

Apple – Sponsored by Microsoft Pie.

January 23, 2012December 14, 2011 by Andrzej Marczewski

1160676 yummy apple pie Apple 8211 Sponsored by Microsoft Pie

Of course that isn't true, but it could be. In the last few days Microsoft has released some very well received apps for iOS. It started with My Xbox Live and has seen Kinectimals and SkyDrive follow.

Microsoft have had other products on the platform. Photosynth, Tag and the very popular OneNote, which has also had a big update.

Should we be talking about Rewardification and Gamification?

April 20, 2014November 28, 2011 by Andrzej Marczewski

I have written a little about Gamification. I love the concept and have just been doing a little bit of it on my website - www.yars.co.uk. I have implemented very simple ideas like Achievements and Experience points for participation. I talk to many people about such things and they often come back with the same comments. Where is the game in that? Is that not just

Whilst Innovation may not be Dead, where is the Courage in the Games Industry?

October 15, 2013November 14, 2011 by Andrzej Marczewski

People often ask where the innovation has gone in the games industry. I have been guilty of it on the past. In fact, this article was going to be titled with that exact question.

However, the more I drafted the piece and the more I thought about it, the more I realised that innovation is still alive and kicking in our industry, albeit sometimes quietly. What is missing now is courage.

When I first really got into games, everything seemed innovative. People were really beginning to understand what games could be. This was back in the Days of the ZX Spectrum and Commodore 64. Read More ...

If anyone can set up a website and review games, is the traditional games press doomed?

November 5, 2011November 5, 2011 by Andrzej Marczewski

The Internet is saturated with sites and blogs that publish games news and reviews at a phenomenal rate. Within seconds of press releases being sent out, they appear on the Internet in a dozen different ways. Technologies such as Twitter and Facebook allow us to release snippets of information without even needing to write a full article. Games reviews get published on the Internet days, weeks or sometimes months before the traditional printed press have a chance to release theirs.

I spoke to one very unhappy staff writer recently, who was complaining that he needed to have reviews written for a magazine that was to be published in 2 months time. He could not convince his editor that it would be pointless releasing reviews of games 2 whole months after everybody else. Read More ...