I have written a little about Gamification. I love the concept and have just been doing a little bit of it on my website - www.yars.co.uk. I have implemented very simple ideas like Achievements and Experience points for participation. I talk to many people about such things and they often come back with the same comments. Where is the game in that? Is that not just
Apple – Sponsored by Microsoft Pie.
Of course that isn't true, but it could be. In the last few days Microsoft has released some very well received apps for iOS. It started with My Xbox Live and has seen Kinectimals and SkyDrive follow.
Microsoft have had other products on the platform. Photosynth, Tag and the very popular OneNote, which has also had a big update.