A question that I ask on a very regular basis, once I have explained what gamification is, is “What does a gamification consultant actually do?”
Well, this short video should help you get the idea!
Oh and my Gamification Journey Worksheet is still only £10 – going up to 15 soon 🙂
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Ok, so a pretty long title there, but stay with me.
I have been trying out making a couple of videos to augment the blog a little. The first one was to introduce a new version of my activity loops idea from a few years ago. The second was to talk about how that fits together with the new Gamification User Journey and a new-ish idea around spirals and mastery… you need to watch the video to get more about that one!
First off, can anyone think of a nice little name for this, something catchy? Also, can anyone make a nicer looking version (Bernardo, I’m looking at you dude!!).
I was challenged recently to talk about gamification without mentioning games or gamification! The reason is that many people have not got time to dive too deep into the meanings and on its own, gamification as a word is confusing, to say the least. So, I took to YouTube and had a go!
My thoughts revolved around two core concepts; Focused Feedback and Attainable, Maintainable Goals.
Feedback is essential for engagement in anything we do, whether it is related to our job, social life or hobbies. Without feedback, we don’t know where we, how we are doing or where we are going. Not having feedback is like driving without seeing the road or a map!
As ever, I look at all my work and try to evolve it over time. This time it is the turn of the EEEE User Journey framework. There is nothing wrong with it in concept, I just feel that I want to add to it!
If you will remember it consisted of four phases. Enrol, Enthuse, Engage and End Game / Endear.
Now, I have started to view it slightly differently! It’s my prerogative ok! So now we start with Discover (yes I know the likes of Yu Kai and Amy Jo have done this), followed by On-Board, Immerse, Master and finally Replay
On my quest to remind people of all the cool stuff that they are not yet using from games in their gamification, I have come across something very important and something that I had not noticed until a recent project.
Gamification very, very rarely includes consequences…
Allow me to explain.
We say that games allow for experimentation and failure – this is true. In gamification we are seeing more of this. However, in games there are consequences. You lose a life, drop all your possessions, lose health etc. Eventually, you even hit “Game Over” and have to start again.