Accenture makes a move I was talking about in 2013

July 23, 2015 by Andrzej Marczewski

So a big bit of news in the consulting world is that Accenture has got rid of its annual performance reviews and rankings. This has had some level of fanfare as innovative and exciting. They of course are not alone. Deloitte is looking at doing the same thing and as the article says about 6% of the Fortune 500 have already done it.

Have a read for yourself. http://www.washingtonpost.com/blogs/on-leadership/wp/2015/07/21/in-big-move-accenture-will-get-rid-of-annual-performance-reviews-and-rankings/ Read More ...

A week of memes

September 11, 2015July 17, 2015 by Andrzej Marczewski

For some strange reason I have become obsessed with making memes recently! It may just be I have a couple of apps on the phone that make it easy now. Whatever the reasons, I thought I would share my last week or so of memes here with you guys. Also, I have not had a chance to write a real blog. Oh, before we go there though – the book has a title (I think)

Even Ninja Monkeys Like to Play

Gamification, Game Thinking and Motivational Design

Now on to the memes!

4 Ways Extrinsic rewards bit me in the ass

July 13, 2015 by Andrzej Marczewski

Not long ago I wrote about my daughters school and their usage of certificates to incentivise reading. The idea is that if a child reads a certain amount each half term, they can get a bronze, silver or gold certificate.

As you may remember, I have spent a lot of time trying to encourage my daughter to read. I thought I had cracked it after long gamified engagement. Little did I know, that in the background the school was undoing all my (and my wife’s) hard work.

Olivia has consistently got Gold awards for her reading, we have ensured that every school night for the entire school year she has read. Two weeks ago, she missed two days. This did not seem like that big a deal, two days in an entire year should not mean much in the long run. Read More ...

Virtual Economies

July 10, 2015 by Andrzej Marczewski

A little free section from the new book 😉

Virtual economies are not as common an addition to a gamified system, but I wanted to include a little bit about them. Virtual economies can be based entirely in the virtual world, or can break that barrier and have some effect on the real world, depending on how they are designed. If you consider points and badges, they are a type of virtual currency, though they have no real world value, in the system they represent effort and skill. If that virtual currency can then be used to purchase virtual goods, you being to have an actual economy. For example, many games allow you to collect coins or points and then exchange them for in game goods. For example, Fallout Shelter from Bethseda. As you play the game, you earn bottle caps – the in game currency. Those bottle tops can then be used to purchase new rooms for your shelter. Read More ...

No Blog Post – New Book

July 3, 2015 by Andrzej Marczewski

As you may have noticed, for the first time in over a year – there is no blog this week. The reason is two fold.

1. I have been insanely busy!

2. My spare time has been spent finally finishing up my second – as yet untitled – book!

So, instead of a blog, here are some random bits of development stuff from the book :). It will be available soon on Amazon as an eBook and I am trying to make sure that it is available in print (through self publishing). More info soon 🙂

Cover Ideas

Title Ideas

Gamification: Get Serious and Start Playing
Gamification: How to hold your own in conversation
Ninja Monkeys Rule: Gamification…
Game Thinking: Gamification and Games Based Solutions
Gamification: An Insiders View
Gamification: How do sound smart… :p
Gamification: Understanding the power of game based solution design

Contents Page

Defining Gamification
Game Thinking
Play, Games and Playfulness
Motivation
Intrinsic Motivation RAMP
User Types
Rewards and Leaderboards
Feedback and Getting Rewards Right
The User Journey
Goals, Activity Loops and Flow
Loyalty
Cheating
Game Mechanics
Gamification Mechanics and Elements
Neurotransmitters in Gamification
Design Tips
Modelling Systems Read More ...