It’s been a while since I wrote about the HEXAD user types, but the world does not stand still and I keep seeing them turning up in academic papers – which is amazing, so I thought it time to say a few words on things that have repeatedly come up!
I was inspired by a recent paper by Ana Cláudia Guimarães Santos, Wilk Oliveiraa, Juho Hamari and Seiji Isotani called “Do people’s user types change over time? An exploratory study ” You can grab a copy here.
Without spoiling too much, they come to many conclusions about the types, but one that stuck out for me was
