Right, so back to gamification.
I thought I would take a quick look at a couple of gamification techniques you may already be using on your website or blog, but not realise that’s what it is!
Exploration and Engagement
First up, that little box that slides out of the corner of the page and says “RECOMMENDED FOR YOU”. On WordPress there is a great plugin called “The Slide” by SimpleReach. It is there to try and keep you on the site a bit longer – to increase your engagement – and is actually very good at doing it. It shows you another story on the site that is related in some way to the one you have just been reading thus, encouraging you to look a bit deeper into the site. In gamification terms, it would be called Exploration. You are giving the reader a simple signpost to help them explore the site and discover new content. You are influencing their behaviour. On this blog I noticed that rather than people just staying on the one page, they averaged three pages per visit.