Strategy: A missing component in Gamification

Chess 1488370945 Strategy A missing component in Gamification

One of the more common questions I get about gamification is “what is the difference between games and gamification”. I have spent lots of time writing about that exact issue, the Game Thinking pieces are my most concrete thoughts about the topic. However, just recently I was playing North vs South on the iPhone and was struck by a blindingly obvious part of games that seems to be missing from most if not all gamification.

Strategy.

Gamification is, in general, becoming much better implemented. The use of narrative, onboarding, intrinsic motivation, well thought out rewards and more. That said strategy does seem to be missing. What do I mean by strategy? Well, the need to plan and consider your actions to create the most desired or best possible outcome. On the surface, it doesn’t seem that gamification offers much opportunity to plan or consider what the consequences of certain actions might be. You just do what the system asks of you and get rewarded! Read More ...

The Language of Gamification – Short Glossary [Updated]

Gamification glossary The Language of Gamification 8211 Short Glossary Updated

As I rewrite my book, I realise that there are many terms that I have been using that may not be known to non-gamification people. When I started writing it was with the intention of using plain language. Sadly, that is not always possible. So I have started to build a little glossary of terms as I use them. This is my interpretation of the words or phrases and is by no means complete. I will add to it over time I’m sure!

Gamification: The users perspective

Gamification player vs designer Gamification The users perspective

As a gamification designer, it is easy to get hooked up on the intricacies of the system. The feedback mechanics, the game mechanics, the economy and the cleverness of it all. It is also easy to think, “this is going to be great” when you have a new idea and then spend waaay to long making the idea real.

What we need to to is step back from time to time and say “How will this actually impact the user”.

For example. You have this fabulous animation that you want to make use of. It fits the overall theme of the gamified solution you are building and think that it adds a little bit of playfulness to break up part of the process. Great. However, what does it really give the end user? If it is used once and adds some greater value to the process they are going through, by giving a new understanding or insight – then brilliant. If it really does give the user a break for a particularity complex part of the process, then okay. If it sits there and forces them to watch it, possibly more than once with no option to skip – step away from the idea. Read More ...

Why do we use game related words in gamification?

20140505 144722 Why do we use game related words in gamification

And, is it ok?

The quickest answer is ease and lack of maturity.

It is easy to borrow words from games like quests, missions, achievements, trophies, player and the like. It is easier than finding gamification or more “businessy” alternatives. The reason for this? Gamification has not yet matured enough to have its own set of metaphors to use. Instead we use ones from games.

Is this ok?

It all depends who you ask. Many in gamification, especially the newest members of the movement, don’t like it. It feels as though it cheapens the amazing things that can be achieved with gamification. It makes us all think of the bad times, where points, badges and leaderboards were all that was out there. Read More ...

A look at Wikipedia’s definition of Gamification over the years

Wikipedia logo A look at Wikipedia 8217 s definition of Gamification over the years

Just out of curiosity, I had a look through some of the historical pages on Wikipedia’s Gamification entry. It was an interesting time line of the evolution of our definition of gamification, first added in October 2010 it seems. Take a look. It is interesting to see that it puts emphasis on technology based solution in 2010, which is dropped by 2012. Around 2011 the term Funware is added to the definition. This gets dropped by the end of 2012. 2012 also sees the idea of game thinking entering the core definition as well as engagement (which vanishes for a bit then comes back in 2013!). In 2013 we see the first mention of solving problems as part of the core definition. Also, Nick Pelling starts to get some credit for coining of the wold Gamification. The difinition that first comes up early 2013 remains pretty much intact right up until presnt day (April 2014). Read More ...