game mechanics

Ark Group KM Conference

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Logo Ark Group KM Conference

Gamification is a hot topic right now. Gartner even has it at the top of its hype cycle right now. But, what is it and has it taken off in the world of Knowledge Management?

Wikipedia defines gamification as;

the use of game thinking and game mechanics in non-game contexts to engage users in solving problems

Gartner has recently caused a bit of a controversy in gamification circles by narrowing the definition to;

the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals Read More ...

Defining gamification – what do people really think?

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Gamification mario chart Defining gamification 8211 what do people really think

As many of you know, I recently took exception to a particular definition of gamification that was doing the rounds. However, the positive effect was to make me think about what it really means and also started to make me wonder what other people think of it.  So, I asked them – I did a little research…

The results were interesting. I gathered 30 different definitions, some from industry experts and others from people with an interest.  They are all listed at the end, but I thought I would share a few thoughts from them. Read More ...

[Updated] What gamification is to me – My definition

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Gamification definition Updated What gamification is to me 8211 My definition

Updated September 2015!

As you know, over the weekend I picked a fight with Gartner over their redefinition of gamification.http://blogs.gartner.com/brian_burke/2014/04/04/gartner-redefines-gamification/ and http://gamified.uk/2014/04/05/a-response-to-gartners-new-definition-of-gamification/

The conversation turned to a bit of a bun fight, so I have now stepped away a little. However, it got me thinking about my own definition and why I use it and what gamification in general means to me.

However, I have decided to change it a little, to give it more scope and with luck make the aims clearer. Read More ...

A response to Gartner’s new definition of gamification

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20140405 165631 A response to Gartner 8217 s new definition of gamification

On April the 4th, Brian Burke, via his blog announced that Gartner had changed its definition of gamification. It would be;

“the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals”

http://blogs.gartner.com/brian_burke/2014/04/04/gartner-redefines-gamification/

At first I chuckled. This was very similar to the definition I use in my book;

“the application of gaming metaphors to real life tasks to influence behaviour, improve motivation and enhance engagement.” Read More ...

2013 Blog Round Up

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2013 round up 2013 Blog Round Up

2013 was all about gamification and loyalty for me. It saw some massive highlights as well, with trips to Portugal and Madrid to do talks as well as meeting a few great people (and a hero or two!).

It was also the year that gave birth to my Gamification User Types, the work I am most proud of so far!

So here is a round up of everything I wrote this year!

Thin Layer vs Deep Level Gamification

Posted on December 23, 2013With it nearly being Christmas, I thought I would put out one more blog post before the traditional years round up! This time I want to look at a concept I have been talking about for a while, but have never really explained properly. Thin Layer and Deep Level gamification. Thin Layer Gamification This covers… More…Posted in Gamification Read More ...