Gamification: Why Aren’t Badges Enough?

Gamification Gamification Why Aren 8217 t Badges Enough

Recently I wrote a piece about the fact there was more to gamification than just trophies, but I never really explained why. A few people have asked, so I thought I would have a go at explaining.

Just Because You Build It, Doesn’t Mean They Will Come

The first reason is simple, but one that I never really thought of until I started using them on my site. For trophies and the like to actually start to work – you need the people you wish to keep engaged to actually be registered with you. When you are in a company and are using it on an intranet, that is simple, as they all have to be registered to use it. However, when you are trying to use it on your website or blog, it is not quite the same. Very few people will register just for the chance to earn badges on your site! So here it goes back to the same old thing, content. If the content is good and there is some reason to join (comments, ability to add reviews, competitions etc.) then you can use badges to help to keep people engaged. On Yet Another Review Site I use them to encourage a little competitions between the editors and the reviewers. Experience points, badges and public monthly leader boards are all used to help encourage them to do more on the site. Read More ...

Gamification: You May Already Be Using It!

Gamification Gamification You May Already Be Using It

Right, so back to gamification.

I thought I would take a quick look at a couple of gamification techniques you may already be using on your website or blog, but not realise that’s what it is!

Exploration and Engagement

First up, that little box that slides out of the corner of the page and says “RECOMMENDED FOR YOU”. On WordPress there is a great plugin called “The Slide” by SimpleReach. It is there to try and keep you on the site a bit longer – to increase your engagement – and is actually very good at doing it. It shows you another story on the site that is related in some way to the one you have just been reading thus, encouraging you to look a bit deeper into the site. In gamification terms, it would be called Exploration. You are giving the reader a simple signpost to help them explore the site and discover new content. You are influencing their behaviour. On this blog I noticed that rather than people just staying on the one page, they averaged three pages per visit. Read More ...

The Jobification of Games – A Parody of Gamification

Peashooter The Jobification of Games 8211 A Parody of Gamification

A Parody of Gamification

I have written at length about Gamification.  Some people have even begun to take what I say seriously, which is great.  However, time for some fun.  What if we flipped the idea on its head.  If games worked based on the set of rules many businesses have.  How would a jobified game actually play?

A Quest is Born

The day starts with you sitting at your desk.  First you boot up your pc and do the morning kitchen dance, as you get your first cup of coffee for the day. After returning to your desk and going through your RSS feeds and non essential emails, it is time for work.  Top of your inbox you see an email with a red exclamation mark.