User Type HEXAD Lenses

Cave 2129548 960 720 User Type HEXAD Lenses

Andrzej Marczewski

Gamification Expert, author, consultant and designer. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

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3 Responses

  1. This is great! These lenses will make it much easier for people to understand how to design solutions based on the user types! Well done!

    Some specific comments about the questions:

    “How will I be recognised?” – there are many types of recognition, not only social recognition; perhaps it’s interesting to clarify that this is about being recognised by others?

    “What can I learn?” – In my studies, I’ve gotten the impression that learning is a strong motivation both to Achievers and Free Spirits. Perhaps there’s a difference in the means by which people seek to learn: Achievers probably prefer being given tasks/challenges to complete that lead to learning new things, whereas Free Spirits probably prefer being able to explore new things by themselves. But either way, both are similarly seeking to learn. So, there should be a way to better reflect this in the lenses.

    Gustavo Tondello

  1. September 24, 2017

    […] Marczewski has designed 6 lenses and some associated gamification inspiration cards to help learning designers to think like game […]

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