Gamification

What Pure Joy Looks Like

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Pure joy What Pure Joy Looks Like
Anyone who has read my blog will know that my daughters are an inspiration to me on a regular basis. All of me research into play was initiated by watching them as was my little adventure into fun.Today I wanted to share with you an important lesson – what pure joy actually looks like.

The girls in a hurricane simulator at the London aquarium !

Posted by Andrzej Marczewski on Monday, 28 September 2015

This video was taken of my daughters at the London Aquarium in a hurricane Simulator. For £2, you lock the kids in for about 30 seconds and it simulates winds of around 80mph. Why? Because it is fun! It serves no purpose, there is no higher meaning, it is just (for some) an enjoyable experience.

It is good to be reminded that not everything needs to have a purpose to be important. That simple £2 investment gave my children an experience that cheered them up after a lot of walking and that created smiles and memories that are priceless. Read More ...

Value to the User vs Value to You

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Value to the system Value to the User vs Value to You

Here is a little excerpt for the book for you, you know that book that I am still editing but hope to have published in the next 2 weeks…!

Whist basing the value of the reward on a user’s personal investment is important, it is also important not to lose sight of why you were gamifying the system in the first place.

Normally it is because there are certain actions or activities that you want to encourage the user to perform and complete. That being the case, you have to sometimes consider how valuable the action is to you, not just how much effort it is for the user. Read More ...

Shipping, Fantasy vs Reality and the Dark Tetrad

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Evil 1442669978 Shipping Fantasy vs Reality and the Dark Tetrad

I recently discovered a really strange phenomenon called Shipping. This is the creation of fantasy relationships between celebrities that may have been in films together or on TV together. For instance there are a group who call themselves Damie Shippers. They have created a fantasy world where Jamie Dornan and Dakota Johnson. from Fifty Shades of Grey, are really trying to be a couple. This is despite Dornan being happily married to Amelia Warner. They are not the only ones, they just happen to be the ones I have explored! Read More ...

10 Minute Shake Up from NHS and Disney

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Photo 23 08 2015 09 13 17 10 Minute Shake Up from NHS and Disney

Over the summer, the NHS lead programme Change4Life, ran a great campaign aimed at getting kids to do a little bit of excercise. It was called “10 Minute Shake Up” and was done in partnership with Disney.

For starters this is a great idea and one that I whole heartedly support. But the idea was just part of it, the execution is why I have decided to write about it. It was a beautifully realised gamified event.

A few weeks before the summer holidays started, an advertising campaign began for the 10 Minute Shake Up. It invited parents to sign up, for free, to get a pack for their child. Each pack was based on one of four Disney franchises: Toy Story, Big Hero Six, Frozen and Monsters Inc. Read More ...

The Hype is Over – Gamification is Here to Stay

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Emerging tech hc The Hype is Over 8211 Gamification is Here to Stay

Welcome to my first post holiday blog. Lots going on, not least of which I have now got a draft of my book! You can register your interest in buying it here -> Sign up for notifications about Even Ninja Monkeys Like to Play. I am looking at ways to apply a discount for people who sign up 🙂

Now to business.

Today, two interesting things came to my attention about the state of gamification. The first was Gartner’s Hype Cycle. For those that don’t know, Gartner predict how technology will be adopted over time in a cycle of 5 phases. Below is the description of each taken from their website  Read More ...