Action Archives - Gamified UK - #Gamification Expert

Gamification Design vs Game Design

April 24, 2014March 25, 2014 by Andrzej Marczewski

Yesterday I posted a tweet that got a few nice retweets.

Is there a middle ground where game designers and #gamification designers can meet and create amazing things? Surely yes!
— Andrzej Marczewski (@daverage) March 24, 2014

It is no secret that I would love to get the games industry to become more involved in gamification and have spoken to many people in the industry about it. Ian Bogost refereed to my original plea as a “gentle form of terrorism” saying that it was like me saying to the games industry Read More ...

Why does Gamification Fail?

April 20, 2014May 6, 2013 by Andrzej Marczewski

A question I get asked a lot is, “Why does gamification fail?”. Gartner said that by 2014, 80% of gamified systems will fail due to poor design. My question is, what is poor design? I had thought that it was really just implementing “thin layer” points, badges and leader boards to a system that was already not working. Whilst that is true, it actually misses out on some important extra factors.

So, with that in mind, here are some reasons that I feel will contribute to gamification not working. Read More ...