On April the 4th, Brian Burke, via his blog announced that Gartner had changed its definition of gamification. It would be;
“the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals”
http://blogs.gartner.com/brian_burke/2014/04/04/gartner-redefines-gamification/
At first I chuckled. This was very similar to the definition I use in my book;
“the application of gaming metaphors to real life tasks to influence behaviour, improve motivation and enhance engagement.”