motivation

Gamification User Types and the 4 Keys 2 Fun

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User Type Fun Theory v3 Gamification User Types and the 4 Keys 2 Fun

I am pretty excited about this one.

Gamification User Types

When I created my gamification User Types definitions, it was with a mind to help people consider who is going to be in their gamified systems and what may motivate them. I started with the intrinsic motivation RAMP I keep talking about, Relatedness, Autonomy, Mastery and Purpose. From this I created the Socialiser, Free Spirit, Achiever and Philanthropist user types. That covered the who and the what – who the user may be and what it is that may motivate them. One of the things it didn’t cover was why. Why would people engage in this way and god forbid, why would they find it fun? Read More ...

Gamification Tutorial Series – Episode 1 and 2

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Cropped gamification Gamification Tutorial Series 8211 Episode 1 and 2

The beginning of June sees not only sunshine, but also a new series of short tutorial / information videos that a few people have asked me to do.

The first video is just a very short introduction to gamification. In it I talk a little about what it is and what it isn’t.

The second video takes a look at motivation and introduces RAMP as a concept.

Future videos will include a deeper look at motivation, the extrinsic vs intrinsic argument, user types, leaderboards, feedback loops, mechanics and more. Read More ...

More on Gamification and Careers

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Flow User Jounrney Motivation More on Gamification and Careers

Extrinsic Rewards and the User Journey

A couple of small bits this week whilst I pull together more substantial work (I’m not a machine!!) First a small revisit of my Flow and User Journey work. In various conversations I have had about the use of rewards in a gamified systems the general question is always “do you need rewards at all”. My answer is that it can’t hurt if it is done properly.  One thing that occurred is that during the on-boarding phase and into the habit forming phase of a user journey, rewards can play a key part.Charles Duhigg presents the idea that habits are formed when three key things are put together. Cue, Routine and Reward. Read More ...

Motivation, let’s get real for a moment.

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Maslows Hierarchy of Needs svg Motivation let 8217 s get real for a moment

Dan Pink and Ryan & Deci are quoted a lot when we talk about motivation – I include myself in that and this is good – they have a lot of research to back up everything they say.

The basic quote usually revolves around. Money is not a good motivator. Mastery, Purpose, Autonomy and in some quoted cases Relatedness are what we need. They are intrinsic motivators, money is not.

True.

There are a few things most fail to mention. One is the fact that this is most true for creative tasks.  The other, much more significant bit they don’t mention is this. When basic needs, such as money, are no longer a concern – what’s left is intrinsic motivation. Read More ...

User Types in Gamification – Part 2: Players and Balance

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User Types Intrinsic User Types in Gamification 8211 Part 2 Players and Balance

This is here for interest only now – User Types 2.0 is where it is a now!!

Last week I started to explore my ideas about the different types of users there are likely to be in a gamified system. I have had loads of feedback, mostly very positive. Thanks for that. One question that keeps coming up is “what about the Player user type”? “There must be more too it!”. The answer is, of course, yes. There is a lot more.

What I explored last week was really just the intrinsically motivated types of users. Those doing things for purely self related reasons. Helping others, because it makes them feel good. Learning because they want to and enjoy the experience. Creating content that they feel will add to the greater meaning of a system. Read More ...