Recently the following video has been doing the rounds.
It shows a great idea to get people to stop at crossings when the red light shows. The idea is that rather than a boring red man stood there you get a real time animation of someone dancing in a booth a little further away.
They claim that the number of people stopping rose to 81%, which is awesome.
It also hooks into loads of motivations. You have free spirits are engaged as they get to dance their hearts out. Philanthropist types will like that by dancing they are helping reduce accidents. Achievers will want to do the best dance possible, whilst players will want to beat all the other dancers. Socialisers get to watch the show and chat to the people around them also watching. Even disruptors have a chance to be subversive in their actions in the booth!