The Dark HEXAD – Star Wars has inspired a new HEXAD!

Dark hexad The Dark HEXAD 8211 Star Wars has inspired a new HEXAD

I was having a think about the User Type HEXAD and it occurred to me that I have never considered Star Wars and how that might fit the HEXAD! You know, as you do 😀

As I did so, I was reminded of the fact that when I started building the user types, I used to split based on whether they interacted with people or a system AND if they acted on people or the system – I.E. imposed themselves on them rather than working within them.  This got me thinking about light and dark side HEXAD types. If you have seen my DODECAD you will know that there are actually 12 types in my overall taxonomy – but I really like this idea of a Dark HEXAD! Read More ...

Relationships Between HEXAD Types

Type relationships Relationships Between HEXAD Types

It’s been a while since I wrote about the HEXAD user types, but the world does not stand still and I keep seeing them turning up in academic papers – which is amazing, so I thought it time to say a few words on things that have repeatedly come up!

I was inspired by a recent paper by Ana Cláudia Guimarães Santos, Wilk Oliveiraa, Juho Hamari and Seiji Isotani called “Do people’s user types change over time? An exploratory study ” You can grab a copy here.

Without spoiling too much, they come to many conclusions about the types, but one that stuck out for me was

“the dominant user types can not be considered stable.”

There were also a few comments around Free Spirits and Disruptors being a touch difficult as well!

“Disruptor and Free Spirit presented reliability results slightly below the acceptable […] might highlight the necessity of the improvement of Disruptor and Free Spirit sub-scale or further analysis of these user types” Read More ...

The Importance of Disruptors

Disruptor 13554607765574786957 The Importance of Disruptors

If you have looked at my User Types HEXAD or read any of my work (hey, Even Ninja Monkeys Like to Play is a great Christmas present to yourself or anyone you love….), you will have noticed that Disruptors are often portrayed as the bad guys of the group. Now, this is for good reason in some respects, I added them due to some observed bad behaviors in systems I had been involved with. Turns out gamified systems are not eutopian worlds of love, points and badges… Some people just enjoy being a pain in the butt! Read More ...

Amazing Interactive Mind Map For The User Type Hexad

Screenshot 20201120 172750 Chrome Amazing Interactive Mind Map For The User Type Hexad

This is really cool. I didn’t make it either, Sinan Sensivas did.

It is an interactive mind map of my Hexad and game mechanics. It’s really fun and an interesting way to learn it all.

Take a look and say hi to Sinan on Twitter

The Mindmap!

Introduction to Gamification Part 8: User Types

Intro to Gamification Part 8 Introduction to Gamification Part 8 User Types

There are many tools available to gamification designers to help them with their designs. One of the most useful for me, for reasons I will go into here, is the concept of User Types.

There are many views on user profiling and many ways to do it. Some people love it, some hate it. I am in the middle. It is a very useful tool, but it is not the only thing you should rely on. For me, they can be a useful way to understand or at least considers the motivation so those who will be using your system.

Bartle’s Player Types

In the games world there are a few famous player type models, Bartle’s Player Types being the most well known [1]. In these he breaks down players of his famous Multi-User Dungeon (MUD) game into 4 key types. Killer, Achiever, Socliasler and Explorer. Each type of player had a different motivation to play the game.

Very simply put, Killers are there to impose their will on other players, Achievers want to be the best at everything, Socialsiers want to meet people and Explorers want to explore the boundaries of the game.

He later created an expansion on the 4 types, by splitting them into 8 based on their behaviour being implicit or explicit. For example, if a killer was just plain out to hurt people, their killer behaviour could be considered implicit (they don’t realise they are doing it) and they are a Griefer. If they were more of a mother hen style character, who felt that imposing their will on others was actually for their benefit, the behaviour was explicit and they are a Politician!

Now, I could go further, but this is meant to all be about introductions. Suffice to say, Bartles Player Types are an amazing tool to help you design multi-player role-play games – that is what they were designed for. By his own admission, they are not well suited to other applications – even though they can be seen used in everything from gamification to marketing and sales!

Marczewski’s User Types

That brings us to my User Types or the HEXAD[2]. Again, as this is an introduction, long story short – I created these over the course of a couple of years to offer an alternative to Bartle’s types that was more applicable to gamification design. In fact, Bartle helped me build them. There has been a lot on this site about them, but a good place to start is on the User Types page . There has also been a fair amount of academic research done around them and a survey I created to help tell you what your User Type is [3][4].

In my model, I propose six types of users (at a basic level); four intrinsically motivated types and two others.

Achiever, Socialiser, Philanthropist and Free Spirit. They are motivated by Relatedness, Autonomy, Mastery and Purpose (RAMP: which you will remember from Part 4 of this series) [5].

The other two types, whose motivations are a little less black and white are Disruptor and Player.

The Types

  • Socialisers are motivated by Relatedness. They want to interact with others and create social connections.
  • Free Spirits are motivated by Autonomy and self-expression. They want to create and explore.
  • Achievers are motivated by Mastery. They are looking to learn new things and improve themselves. They want challenges to overcome.
  • Philanthropists are motivated by Purpose and Meaning. This group are altruistic, wanting to give to other people and enrich the lives of others in some way with no expectation of reward.
  • Players are motivated by Rewards. They will do what is needed of them to collect rewards from a system. They are in it for themselves.
  • Disruptors are motivated by Change. In general, they want to disrupt your system, either directly or through other users to force positive or negative change.
  • Read More ...