Andrzej Marczewski

Gamification Expert, author, consultant and designer. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

One-Click Sharing and conversations. How I use and manage Twitter

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How i share articles One Click Sharing and conversations How I use and manage Twitter

Continuing my mix of gamification and social media articles (as I need a break from writing about gamification for a week!), I thought I would write down the tools and methods I use to manage Twitter and share articles. Not the most interesting bit of writing I will ever do, but I have been asked by a few how I do it – so here goes!

Managing Twitter.

I use quite a few (free) online tools to manage my Twitter stream . That includes managing day to day conversations, followers, sharing and timing.

My most common tool however, is Tweetbot on my iPhone. I have this set to alert me whenever I get a new mention, follower, retweet or anything else. That way I am able to respond to people as soon as it is convenient to me. If you take nothing else away from this, that is the most important thing to do. Respond to people. Twitter is all about (for me at least), interesting conversations! Read More ...

Gamification: Adding the unusual to the usual to create benefit.

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1207907 74613910 Gamification Adding the unusual to the usual to create benefit

Good day and all. Today I am merely rambling to try to either prove or disprove an idea I have.

I was thinking about short definitions for Gamification – outside of the usual

Add game mechanics to non game tasks

The more I look at Gamification, the more unsatisfied I am with that description. There is so much more to Gamification.

I have written in length about that side of Gamification. The use of extrinsic rewards, badges, leaderboards, social elements etc. The more I look, the more I realise how much more we are trying to capture under that one wading of Gamification. Read More ...

OnLive and Communication in the Age of Social Media

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20120818 084119 OnLive and Communication in the Age of Social Media

What can OnLive teach us about communication in the age of Social Media?

Last night the gaming Twitterverse went into riot mode (well polite murmurings), as a single tweet from Brian Fargo announced that OnLive was no more effective that day. This was based on an anonymous email he had received that said

“I wanted to send a note that by the end of the day today, OnLive as an entity will no longer exist”

From that rumours started to roll. OnLive was filing for bankruptcy. All employees were being laid off that day. IDG reporter Martyn Williams was even stood outside tweeting that he was seeing people leaving carrying boxes. Read More ...

What the Klout just happened?

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Klout. My friend my enemy and subject of some of my earliest posts. In October last year I wrote a blog called Treating the Klout. In it I discussed the big change they had just made to their algorithm that had given rise to many complaints from the community. Some had dropped massively in score, others jumped up. Well, they’ve done it again.

Yesterday saw then roll out their latest calculation. Now they include many more data points to decide if you are influential or not. In my case they have now decided that I’m not really all that influential compared to my peers after all. In other cases they have given people very large upwards jumps indeed. Hell they even downgraded Justin Beiber. Read More ...

The Original Gamified Social Networks – History Teaches us about Gamificaiton

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1215912 73521777 The Original Gamified Social Networks 8211 History Teaches us about Gamificaiton

Seeing the news that Badgeville was to gamify social networks got me thinking about the old days. Social networks are nothing new. Back in “the day”, we all used to use forums (and bulletin boards before that) and chat rooms to be social online. Forums tended to focus on specific topics, with chat rooms just a real time free for all. What got me thinking though was realising that a lot of these used to include elements of Gamification, forums especially.

There was this stuff called kudos or Kama. When you said something of interest or that was helpful, users could reward you with these – a bit like when someone likes you on Facebook or +1 ‘s you on Google+. Kama and time served would also very often go towards some sort of rank on the forum. Higher rank and Kama signified a user you could trust and who was useful or interesting on the forums. Read More ...