In a recent blog post for my company’s blog, Gamification for your company, I made brief mention of evangelists and social reach. The general gist was that in this world of social media, a few enthusiastic supporters or evangelists could be worth more than a mediocre marketing campaign. Social reach can be a much underestimated, but very powerful way to spread brand awareness.
To explain, I will make use of an old legend (deep huh!).
This legend has been given roots in both India and China, but the upshot is the same. A powerful man offers (King or Emperor) offers a wise man a reward of their choosing. In china this is for the invention of chess, in India this id for beating the king at a game of chess. The wise asked for grains of rice as his prize, given in the following manner. Starting with a single grain of rice on the first square of the board, each subsequent square should contain double the amount of the last. Therefore, the second would contain 2 grains, the third 4, the fourth 8 and so on. This seemed simple enough.