Reviews – Resetting the Value baseline

[dc]A[/dc]s a person who runs a games review site, I am extremely fortunate and get to try out not just games, but gaming related hardware. Anyone who has seen my site will know there are quite a few headset reviews as well as reviews of gaming mice.

Just recently though, I have had a slight crisis over how I perceive value. One of the things people often criticise reviewers for, is the lack of connection they have to average buyers. I always thought that I was pretty good at this, but I may have slipped a little! Read More ...

Think old school to promote the new.

Got a new Social Media project to promote? Try thinking old school!

If you want to tell people about your company’s new Twitter account, don’t just rely on Twitter. You can’t guarantee they are using yet, but your new account may be the perfect excuse they need to start. Same with Facebook, Google+ etc. Just using Social Media to promote Social Media is short sighted.

Posters, emails, snail mail drops, newspaper adverts and word of mouth. They may be old school, but they are often far more effective at getting people to notice something new. Read More ...

Sell yourself with Confidence and a bit of Ego – but leave the arrogance at the door.

Professional life is all about selling yourself. Every day you need to sell yourself to others to make them believe that you can do the job they are asking of you.

To sell yourself you need to have an ego and you need to be confident. Ego shows you have pride in yourself. Confidence shows you have belief in yourself. If you don’t believe in yourself how will others?

However, confidence and ego are not the same as arrogance.

You are the best at what you do, you are the best person for the job, but there is no need to rub people’s noses in it! Read More ...

Meet the distracted, multi tasking and gamified workforce of the future.

Recently I was lucky enough to be given an hour to chat with a group of 16 and 17 year olds about Social Media and technology in general.

It started with a general chat about how we communicate in day-to-day life. I was amazed that the first answer I got was “Facebook”. I had twitter, Xbox live, MSN and email before we got to talking! Face to face human interaction. However, as I spoke to them more and more I began to understand why. They take digital communication for granted in the same way we who are older take face to face communication for granted. They thought that was the answer I was looking for. It is just as natural to them. Read More ...

Google+ app: Plus Cut Down To Size

Google+ is hot property right now. Technology bloggers the world over are writing thousands of words a day about it (myself included).

Sitting in a kind of partway space between the simplicity of Twitter and the do a bit of everything nature of Facebook, it is a technology that is still finding its true place in the social media world.

So far, it seems that where Facebook is for communicating with friends and family and Twitter is for engaging with new audiences and meeting new friends, Google+ is for talking at acquaintances! Read More ...