Andrzej Marczewski

Gamification Expert, author, consultant and designer. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

Interview with Andrew Grill CEO of Kred

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Kred logo Interview with Andrew Grill CEO of Kred

When I started this Blog, my actual aim was to talk about social media and influence. My focus shifted, but every now and then an opportunity to talk about it again raises its head. So, I am very excited and pleased to present a Q & A session with Kred CEO Andrew Grill.

To get us started, how about a brief intro to what exactly Kred is 🙂

Kred, created by social analytics leader PeopleBrowsr, measures influence in online communities connected by interests. Kred is the first social scoring system to provide a comprehensive score for Influence and Outreach by valuing engagement and interaction over follower count. It is the only influence measurement based on over 1,000 days of social data and to offer completely transparent score calculation. Read More ...

Playfulness, Seriousness and Gamification

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1197684 36768950 Playfulness Seriousness and Gamification

People want gamification to mean certain things to them. They want to take the word and try to bend into whatever they think will sell their next big idea to someone. This tends to lead to people arguing about what it actually is and what constitutes a gamified product. Two such ideas seem to be Playful design and Serious games. Some think that they are gamification, others that they have no place near the word. Personally, I think we should stop trying so hard to define a made up word and just start learning what we can from the people who use it! Read More ...

Is Importance the same as Influence.

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Crown of social Is Importance the same as Influence

Stepping away from Gamification just for a week, whilst is search around for inspiration (suggestions in an email please), I want to quickly talk about something else that fascinates me – influence. More specifically, digital influence. After a great “putting the world to rights” session with friend and Gamification whizz Scott Sinclair (@sinclair300584), I had to come away and write about this.

I wrote about this a while back, talking about Klout and the like. However, this time my angle is a little different. Read More ...

Gamification The Next Generation: Introduce, Engage, Retain

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Gamification Gamification The Next Generation Introduce Engage Retain

The stages of brand engagement

I have been thinking about the stages that a person goes through when becoming “involved” with brands or any system that is being gamified. I may be wrong, there may be more too it. However, as I see it there are three distinct phases. Introduction to the brand (or whatever). Engagement with the brand. Finally retention / loyalty to the brand.

Within gamification, many people talk about the introduction phase, as I see it. Rewards, badges, points and the like. These all help introduce people to the gamified system. For a short period of time, rewards can entertain people and introduce them to certain concepts to do with the brand. We know that this works, but has a short shelf-life if used in solitude. However when trying to nurture brand loyalty, you are not interested in short periods of time. Read More ...

Monopoly: A Fun Example of Gamification

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204588 1983 Monopoly A Fun Example of Gamification

This is a post that I originally wrote for EnGaming – Repoduced with kind permission (go check them out!!)

Time for some fun

Every now and again I like to just write something for fun. After writing lots and lots of gamification articles, I got to thinking of fun / daft examples. People often quote video game references when talking about gamification. However, it was when I saw Jon Guerrera talking at GSummit (via On-Demand I might add) about using Post-It notes to gamify his life, I was reminded a more low tech example I had mentioned in the past. Monopoly. Read More ...