Education

The 4 Pillars of Change in Gamification, Optimisation and Behaviour Change

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The 4 Pillars of Change The 4 Pillars of Change in Gamification Optimisation and Behaviour Change

In my new world, I focus on optimisation a lot in the realms of e-commerce performance. Testing, personalisation etc. It has taken a very long time for me to realise that my new world is almost identical to my old world of gamification. At their most basic, they both rely on 4 key pillars to succeed as they are both focused on behavioural change.

I wanted to just explore those briefly here with you, as much as a way of consolidating the thought process as much as anything else!!

The four pillars are. Read More ...

The TRAC to Teamwork

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The Trac to Teamwork The TRAC to Teamwork

A long time ago, I created a little framework for improving teamwork in organisations. I had forgotten about it until a recent conversation! So here it is, the TRAC to Teamwork

  • Trust: Develop a culture of transparency and honest communication.   
  • Role Clarity: Ensure all team members understand their roles clearly and where the boundaries are between their roles and the roles of others.
  • Autonomy: Empower everyone to work independently within their roles and ensure they feel confident enough in their team to collaborate where needed.
  • Competence: Ensure all team members have the correct skills to achieve their goals and perform their roles successfully. Offer additional development where needed.
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    Learning from the Dark Side of the Gig Economy: Unraveling Incentives and Behavioral Challenges

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    1214227 Learning from the Dark Side of the Gig Economy Unraveling Incentives and Behavioral Challenges

    We’ve all been there. You stop at traffic lights, and a frenzied delivery cyclist swiftly zips in front, ignoring the light. Perhaps you’re at KFC, jostled by a swarm of Deliveroo and Uber Eats drivers, all clamouring and gesturing at order numbers on their phones. Or maybe you find yourself unable to access your driveway because a colossal white van obstructs it, while an Amazon delivery person leaves £300 worth of electrical goods on your neighbour’s doorstep in the pouring rain. Read More ...

    How can Carmen Miranda and some little piggies help you become a better writer?

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    Carmen piggys How can Carmen Miranda and some little piggies help you become a better writer

    That may well be the oddest title I’ve ever written.

    Look, I’ll keep this short. If you want to write content, be it personal or professional, that resonates with people – don’t talk about yourself all the time!

    If you read your content out loud and it sounds like this

    Or

    Then you are not speaking to or about your target audience – you are just talking about you and they will get bored very very very fast.

    For those who didn’t want to watch the clips they went “I, I, I, I, I, I” and “We, We, We, We, We” Read More ...

    What Is The Opposite of Play?

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    Play or not 1 1 What Is The Opposite of Play

    Play is a fundamental human need that brings joy, creativity, and learning to our lives. Play can also help us cope with stress, improve our mental health, and enhance our social skills. But what happens when we don’t play enough? What is the opposite of play, and how does it affect us?

    Some might think that the opposite of play is work, but that’s not necessarily true. Work can be playful, engaging, and meaningful if it aligns with our values, interests, and strengths. Work can also provide us with a sense of purpose, achievement, and belonging. However, work can also be boring, stressful, and unfulfilling if it doesn’t match our needs, preferences, and goals. Work can also take over our lives and leave us with little time or energy for play. Read More ...