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We have all heard the saying “Content is King”. Marketers tell us this, SEO experts, PR people, writers and more. They promote quality over quantity as the way to attract and keep people. They also promote the long game, looking for repeatable and sustained success rather than a quick and temporary fix.
A couple of weeks ago I put out an article that tried to define the differences between serious games, games and gamification. It was received very well, with a few people even asking for permission to use it in PhD course work.
The work I did was based on researching the “average” definitions of each term and then throwing a little of my own opinion in for good measure and I stand by them. I say this, because depending on how you look at them – I’m wrong, in fact most of us in gamification are … depending on how you look at it all….
When you consider your career, unless you are a games developer, I am pretty sure Mario does not enter your thoughts all that much. However, this game (as with almost all other games really) can teach us a lot about how we can plan our careers and how businesses really need to reconsider how they handle the careers of its employees. This is not so much gamification as it is learning from games.
Games offer players a lot fo different mechanisms to understand where they are in the game, where they are going and how they are doing. All of this information is available at a glance, never more than one button press away if it is not on-screen already.
Normally, I would not post a press release about an event, however… I will be speaking at this one, so have a look!! Of course it will be a great event either way, well worth a look if your organisastion is interested in the world of Social!.
Social Now is an international event with a very unique format. It is designed to help organisations understand (the differences between) social tools and ways of enhancing the return from their existing ones.
This is achieved through short stories, told by tool representatives, of how their tool is used at Cablinc, a fictitious company, to address three business requirements: innovation management, topic-based knowledge sharing, and project-based collaboration.
Note, when I am talking about user types, I am referring to my classification user types found here! Since I released the User Types Hexad, I speak less about the extrinsic group outside of calling them Players. To help;
Consumer=Player Achiever.
Self Seeker=Player Philanthropist.
Networkers=Player Socialiser.
Exploiter=Player Free Spirit.
Status in the realms of gamification is a funny thing. It is something that we all agree is important, but seem divided on its nature. Some talk about it as an intrinsic motivator others extrinsic.