Gamification

A response to Gartner’s new definition of gamification

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20140405 165631 A response to Gartner 8217 s new definition of gamification

On April the 4th, Brian Burke, via his blog announced that Gartner had changed its definition of gamification. It would be;

“the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals”

http://blogs.gartner.com/brian_burke/2014/04/04/gartner-redefines-gamification/

At first I chuckled. This was very similar to the definition I use in my book;

“the application of gaming metaphors to real life tasks to influence behaviour, improve motivation and enhance engagement.” Read More ...

Gamification and Habits

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Habit Gamification and Habits

I will state now, I am not claiming to be an expert on habits, however – I wanted to share some thoughts on how gamification can help with habit building.

There are several habit or behaviour models out there. My two favourites are Nir Eyal’s Hook model and BJ Fogg’s Behaviour Model.

For the sake of this blog, I am concentrating on the Fogg model, I personally have a better understanding of this one. I am reading Nir’s book at the moment so expect me to expand on this concept soon! Read More ...

Mechanics and ideas to support your gamified systems

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Deck preview Mechanics and ideas to support your gamified systems

A slightly cheating post today. Here are the mechanics and ideas that I have been using when supporting certain user types. I wanted to present them in a non usertype specific way. So instead of Player, here you see “Short term engagement, Activity”. This should help people see a little more clearly how to support different gamified activities.

The smaller / fainter the mechanic or idea, the less impact it has.

Click one of the links to jump straight to the activity.

Education | Innovation, Change | Creativity, Invention | Contribution, Help | Short term engagement, Activity | Collaboration
Read More ...

Gamification Design vs Game Design

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Olivias card game Gamification Design vs Game Design

Yesterday I posted a tweet that got a few nice retweets.

It is no secret that I would love to get the games industry to become more involved in gamification and have spoken to many people in the industry about it. Ian Bogost refereed to my original plea as a “gentle form of terrorism” saying that  it was like me saying to the games industry Read More ...

Gamification: Low tech real-time feedback

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Behaviour meter Gamification Low tech real time feedback

Using gamification on my kids is nothing new. I have openly written about my failure as a gamifier when it came to my eldest daughters reward chart!  However, now I am trying a little experiment, one that is nice and low tech and involved no points or badges!

On our fridge we now have this little chart.

Throughout the day my wife and I alter the position of the arrow depending on how my daughter is behaving. We don’t tell her what the current reading is – she has to look at the feedback for herself. Of course this is on top of other verbal feedback we are giving her as well. However, this gives her a fixed reminder of how we feel she is doing. Read More ...