Gamification

Competitive Silos or Collaborative Success

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1389662 22069019 Competitive Silos or Collaborative Success

One of the most popular uses of enterprise gamification is to create competition. I don’t mean in the form of marketing campaigns, I am talking about internal competitions between employees. Sales leader-boards, fitness competitions, who is best at social etc.

The idea is to drive employees to want to be better than the others. Being at the bottom of the leader-board should motivate me to want to work my way to the top – I should want to win.

Whilst this is true in certain environments, it can be rather limiting in others. Read More ...

A response to Gartner’s new definition of gamification

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20140405 165631 A response to Gartner 8217 s new definition of gamification

On April the 4th, Brian Burke, via his blog announced that Gartner had changed its definition of gamification. It would be;

“the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals”

http://blogs.gartner.com/brian_burke/2014/04/04/gartner-redefines-gamification/

At first I chuckled. This was very similar to the definition I use in my book;

“the application of gaming metaphors to real life tasks to influence behaviour, improve motivation and enhance engagement.” Read More ...

Gamification and Habits

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Habit Gamification and Habits

I will state now, I am not claiming to be an expert on habits, however – I wanted to share some thoughts on how gamification can help with habit building.

There are several habit or behaviour models out there. My two favourites are Nir Eyal’s Hook model and BJ Fogg’s Behaviour Model.

For the sake of this blog, I am concentrating on the Fogg model, I personally have a better understanding of this one. I am reading Nir’s book at the moment so expect me to expand on this concept soon! Read More ...

Mechanics and ideas to support your gamified systems

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Deck preview Mechanics and ideas to support your gamified systems

A slightly cheating post today. Here are the mechanics and ideas that I have been using when supporting certain user types. I wanted to present them in a non usertype specific way. So instead of Player, here you see “Short term engagement, Activity”. This should help people see a little more clearly how to support different gamified activities.

The smaller / fainter the mechanic or idea, the less impact it has.

Click one of the links to jump straight to the activity.

Education | Innovation, Change | Creativity, Invention | Contribution, Help | Short term engagement, Activity | Collaboration
Read More ...

Gamification Design vs Game Design

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Olivias card game Gamification Design vs Game Design

Yesterday I posted a tweet that got a few nice retweets.

It is no secret that I would love to get the games industry to become more involved in gamification and have spoken to many people in the industry about it. Ian Bogost refereed to my original plea as a “gentle form of terrorism” saying that  it was like me saying to the games industry Read More ...