Just rewarding activity is not gamification: stop it!

Image Just rewarding activity is not gamification stop it

I have promised in the past not to write about the dangers of extrinsic rewards anymore. However, can’t stand reading about gamification being a failure anymore, when the articles proclaiming this almost always start with “gamification is about awarding points, or physical rewards to people for doing dull tasks”.

No quoting from Dan Pink or Deci and Ryan this time, just facts based on experience.

If you offer a reward, especially a material reward that has value to people, you are setting yourself up for failure. Every time I have seen a ‘gamified’ campaign that offers someone like an iPad as a prize for participation, it has had problems. The worst culprit is when the prize is offered for nothing more than activity (so no actual creativity needed). Read More ...

A few gamification tips

20140414 090949 A few gamification tips

Whilst I am away for a few days, I though I would fill the gap with a quick post for you all. A few gamification tips.

  • Define your goal, you can’t expect anything to work if you have no reason to use it.
  • Extrinsic rewards like points and badges are useful for short term engagement only. They do not make a fully gamified system.
  • Intrinsic motivation is what you are aiming for. Consider RAMP (Relatedness, Autonomy, Mastery and Purpose).
  • Find out what the user wants and design around that. Sure, you have goals, but the user won’t buy into it unless if satisfies their needs in some way.
  • You can’t force fun. What you think will be fun, many will find insulting, patronising or down right enraging.
  • Gamification is not a magic bullet. You may see sudden increases in activity, but overall you will get small percentage increases. This is good as it is better than what you had!
  • Measure. If you don’t measure, you can’t report back on ROI and you will not be able to prove it works.
  • Fail, but learn from it. If something doesn’t work, try something else. There is no magic formula for engagement.
  • Ask for help. There is a huge community out there of people who want to help you – ask them.
  • Don’t believe everything you read, even the big analysts can be wrong. However, read everything!
  • Add monkeys or monkey ninjas. Everyone loves monkeys and everyone loves ninjas.
  • Read More ...

    Gamification: Low tech real-time feedback

    Behaviour meter Gamification Low tech real time feedback

    Using gamification on my kids is nothing new. I have openly written about my failure as a gamifier when it came to my eldest daughters reward chart!  However, now I am trying a little experiment, one that is nice and low tech and involved no points or badges!

    On our fridge we now have this little chart.

    Throughout the day my wife and I alter the position of the arrow depending on how my daughter is behaving. We don’t tell her what the current reading is – she has to look at the feedback for herself. Of course this is on top of other verbal feedback we are giving her as well. However, this gives her a fixed reminder of how we feel she is doing. Read More ...

    Gamification Resources that I Like

    Gamification and stuff Gamification Resources that I Like

    Here is a list of resources I go back to time and time again.

    There are many more and if you want to be included, please leave a comment!!

    Blogs and Websites

    Badgeville Blog Bunchball Blog Enterprise Gamification – Run by Mario Herger from SAP Gamification.org – Brilliant Wiki, now owned by Badgeville Gamified Enterprise – A blog from the people behind Badgville, but more enterprise focused gamifier.com

    Gamify For The Win Read More ...