Content is King – Even in Gamification

Crowned heart Content is King 8211 Even in Gamification

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We have all heard the saying “Content is King”. Marketers tell us this, SEO experts, PR people, writers and more. They promote quality over quantity as the way to attract and keep people. They also promote the long game, looking for repeatable and sustained success rather than a quick and temporary fix. Read More ...

Prompts. Learning from kids toys and LinkedIn

5percent Prompts Learning from kids toys and LinkedIn

Ok, so maybe a serious blog this week.

Prompts are important, we use them all the time, but we probably don’t think much about them. Do you set yourself reminders on your phone or in Outlook? Meeting requests, messages on your pin board at home to remind you what to by at the shops, Post It notes on the fridge? All of these are prompts, they are also all calls to action.

My daughter has a lot of toys. For the most part they all make noise as well. One of the things that scares the hell out of me is when one decides to make noise, five minutes after she has stopped playing with them. She as one called Alfie Bear.  When you put him down, just before he switches off properly, he suddenly laughs and says “Come play with me”. Creepy, but a very good call to action. There is no ambiguity about what you need to do next – go play with him! Lots of her toys do similar, in much the same way as arcade machines of my youth had an attract mode. This would show you some of the cool things in the game and shout things out from the machine, to attract you to play. Read More ...

My year of blogging 2012

2012 My year of blogging 2012

2012 draws to and end and so I present a summary of my blogs for the year!

2012 was a heck of a year for my self discovery. I had not realised until now just how many blogs I had written, covering subjects from video games to social media to gamificaiton and Harry Potter. I was also interesting to see that my switch from heavily blogging about Social Media in 2011 to blogging about Gamificaiton was almost total! Not all of it was good, some was plain wrong, but this synopsis of 2012 really shows my journey through a field that is new and exciting to me and many others. Have a great Christmas, thanks for reading my stuff and I look forward to creating loads of new content in 2013. The year will start with a great interview with Richard Bartle – I can’t wait to publish that!! Read More ...

My year of blogging 2011

A look back at my blogs from 2011. Interesting to see me slowly switching focus from Social Media and Technology to nearly all Gamification!

New Year – What could it Bring

Posted on December 31, 2011Well, in a few hours it will be 2012. Now, sadly we are not traveling in flying cars though luckily it doesn’t look like the world is going to end. So what is going to happen in 2012? I think it is pretty certain that a gajillion new social media related jobs will be created. That said, I have to wonder how long that can last. More…Posted in Opinion Read More ...

OnLive and Communication in the Age of Social Media

20120818 084119 OnLive and Communication in the Age of Social Media

What can OnLive teach us about communication in the age of Social Media?

Last night the gaming Twitterverse went into riot mode (well polite murmurings), as a single tweet from Brian Fargo announced that OnLive was no more effective that day. This was based on an anonymous email he had received that said

“I wanted to send a note that by the end of the day today, OnLive as an entity will no longer exist”

From that rumours started to roll. OnLive was filing for bankruptcy. All employees were being laid off that day. IDG reporter Martyn Williams was even stood outside tweeting that he was seeing people leaving carrying boxes. Read More ...