Simple Gamification Framework

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Andrzejs Gamification Framework Simple Gamification Framework

Well, this week was going to be some thoughts around a conversation with Ian Bogost. However, that will have to wait until I have more time to actually formulate a decent set of arguments 🙂

In the mean time, I wanted to put out the little “framework” I proposed in the presentation so many of you lovely people have viewed (over 500 on slideshare at last count – so massive thanks!!)

Basically this is a take on many other peoples attempts at defining a simple framework (I read about Kevin Werbach’s D6 framework the day after my presentation for example). It has no clever abbreviations or acronyms (WWW HATTAR seems daft) Read More ...

Plea to the Games Industry to Embrace Gamification and Get Involved

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Mario chart Plea to the Games Industry to Embrace Gamification and Get Involved

With Eurogamer already fading into the deepest recesses of my mind, there is one thing that has stood out. Just how much the games industry dislikes gamification.

The general feeling was that everyone doing gamification is getting it wrong. They do not understand games and therefore think that it is fine to just add the most shallow and un-engaging elements of games to a task and say it is gamified.

They didn’t like that we as gamifiers were watering down the depth of real games. Having just watched the first video of section 11 of the great Coursera.org gamification course, Kevin Werbach talks about this exact issue. Read More ...

Gamification and Stuff: Presentation for the Gamifier Meetup

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Gamification and stuff Gamification and Stuff Presentation for the Gamifier Meetup

Well, as promised to those wonderful people who came to listen to me preach about Gamificaiton, here is the slide deck – all wrapped up in a pretty slide share thingy. Download the presentation to get the full notes – I have written the talk out long hand – well how it was meant to go!!!

Gamification and stuff from Andrzej Marczewski

Couple of Comments

A few great points made after the talk.

  1. Choice is great, but there has to be scope, boundaries and rules. Too many choices will overwhelm the user. However, choices do not always need to be big. It may just be that you give the user the choice of the background of a web page.
  2. Don’t be tempted to reset points systems to try and get people re-engaged. That will just annoy them!
  3. Even pumping new content into a purely extrinsic (PBL style) system will not keep people engaged indefinitely.

Transcript of the Slides

Slide 1

I am going to try and present you more of a look at what gamification actually is, some of the dangers and a few ideas you can take away to think about.

As is traditional now, I have started my slide deck with a picture of an Angry Bird. It would seem that this grumpy piece of wild life has come to encapsulate what far too many people think gamification is. However, this is the last time you will hear me mention that game! You may notice a few clichés and over the top moments in this presentation, for which I apologize in advance. I tried to have fun making this slide deck – not sure how fun that will be for you though – but I shall come to that later! Read More ...

Web design, when did the rules change?

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When I first started in web design things were different. We only need to worry about HTML 4 and 2 browsers. We concentrated on quality of the content as that was pretty much all there easy. Content was front an centre.

Then flash came along. Suddenly we had a way to integrate really rich media and interaction in out web pages. With a tiny download, we could have cross platform compatible sites, that look the same in any browser and would deliver the same experience to all.

Then Steve jobs decided that Flash was bad and suddenly everyone jumped on his shity band wagon and started to get rid of flash. Instead they created a new version of HTML (because XHTML was too hard for them to follow) and instead of having to just download a tiny plugin, you had to totally change your browser to get things working. Read More ...

Gamification: Questions that keep me awake at night!

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1389645 14492518 Gamification Questions that keep me awake at night

This week there is no real blog post for you I’m afraid. I am in the middle of trying to produce a talk for next week and enjoying the Coursera Gamification course. Instead, here are some questions that I have spinning in my head that I would love to answer. Can any of you amazing gamification lovers out there give me your opinions? Maybe you have some burning questions to ask as well, add them to the comments.

  • Is gamification more behavioral psychology applied through the lens of a games designer or games design applied through the lens of a behavioral psychologist?
  • Are we spending so much time trying to define what can and can’t be included in gamification, that we are missing out lots of opportunity to just create great experiences using any and all tools we can?
  • Are short marketing campaigns that employ gamification really a bad thing?
  • Can everything be gamified in some way?
  • When will companies wanting to gamify things start employing games designers?
  • If you were to write a job description for a gamification person, what would you write?
  • Will we be talking about gamification in 5 years time?

One final thing, if you have not already filled it in, I would love to get your opinions on the definition of gamification with the public survey I am running! Read More ...